Reviewed · LONDON IMMERSIVE AND ESCAPE EXPERIENCES
The Hunt for the Cheshire Cat by HiddenCity
The best thing about The Hunt for the Cheshire Cat is that London becomes your game board. You follow clues from The Coal Hole on the Strand toward Waterloo, stopping to inspect places, solve riddles, and spot details you might otherwise walk past. It is part city walk, part treasure hunt, and part birthday-party challenge.
I like the freedom to play at your own pace, and I like the way the route includes natural breaks for food and drinks. It also works well for mixed groups: puzzle fans can take the lead, while younger children or less competitive players can help hunt for details. The catch is that the game can be harder to judge than expected. There are no clear progress checkpoints, so you may not know how close you are to the finish.
- A phone-led route from The Coal Hole to Waterloo: Follow clues across central London rather than sitting through a standard guided tour.
- Teams of 2 to 6 people: Larger parties can split into rival teams and race to the finish.
- Three to four hours with built-in breaks: Stop for food and drinks without losing the thread of the game.
- A strong family and birthday option: Children can take part, though the riddles may challenge younger players.
- WhatsApp-style clue delivery and roleplay: The story unfolds through messages, puzzles, and interactions along the way.
- A flexible but slightly unclear format: You can pause, yet the lack of checkpoints makes timing harder to judge.
Starting at The Coal Hole on the Strand

Your starting point is The Coal Hole, at 91 to 92 Strand, in central London. From there, the Cheshire Cat story sends your group through the city by way of clues delivered to your phone.
This is not a tour with a guide walking beside you and explaining each sight. You are given a trail to follow, then your team works out what to do next. That changes the mood completely. Instead of listening quietly, you are scanning your surroundings, comparing ideas, checking answers, and trying to decide if a detail is part of the game or just ordinary London clutter.
The starting location is useful because it puts you in a central part of London, close to major sightseeing areas and public transport. The route finishes in Waterloo, so you cover a meaningful stretch of the city rather than circling one small neighborhood. You should plan for a proper walking afternoon, not a quick stop between attractions.
The listed operating hours are Monday through Friday, from noon to 6 p.m. The experience is offered in English, and a UK, US, or Canadian mobile number is required. That phone requirement matters. Bring a charged device and make sure the number used for the booking can receive the clues.
Following a Cheshire Cat trail across London

The story sends you from place to place through a chain of riddles and activities. Each answer points toward the next part of the route. You may need to notice a sign, interpret a phrase, inspect a location, or think laterally rather than simply follow a map.
That structure gives the walk its purpose. You are not just moving between landmarks. You are looking for evidence. A short stretch of London that might seem like a transfer between sights becomes part of the puzzle.
The route also lets you see parts of central London that may not appear on a first-time sightseeing plan. One group of five, including parents and adult children aged 19 to 26, used the day to visit places they had never seen before. Another group had lived in or near London for decades and still found unfamiliar corners along the way.
That is one of the experience’s best features. It does not promise a formal history lesson, and you should not book it expecting detailed commentary on every building. Instead, it gives you a reason to pay attention. You may notice an alley, a shopfront, a pub, or a small public detail that you would normally pass without a second thought.
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Puzzles that reward teamwork

The puzzles are designed for group discussion. Some clues are direct enough to keep the game moving. Others require out-of-the-box thinking, which creates the most satisfying moments when the answer finally clicks.
I would choose your team with some care. Two people can make a good puzzle-solving pair, especially if both enjoy riddles. A group of four to six gives you more ideas and usually makes the social side stronger, but it can also lead to too many competing guesses.
The game suits a mix of skills. One person may be good at spotting visual details. Another may handle wordplay. Someone else may keep the route organized and make sure the group does not miss the next instruction. That division of labor is especially useful with children.
For large parties, HiddenCity recommends splitting into teams of 2 to 6. This works well for birthday celebrations and family occasions. Four competing teams have completed the challenge together, turning the walk into a friendly race. You can also keep the pace relaxed and treat the competition as a side feature rather than the main event.
The clues arrive through your phone, including WhatsApp-style messages. The experience also uses staff roleplay and attempts to throw you off the trail. These touches help the story feel more like a live mystery than a printed puzzle sheet.
A flexible three to four hour outing
The advertised duration is about three to four hours. That estimate includes walking, solving clues, and time at the built-in break points. You can pause the game whenever you like, which is a real advantage in London.
If your group needs lunch, a coffee, or a proper rest, you do not have to rush through the route. The break points also help the experience work for birthdays and family gatherings. One group made a full day of it, adding food and drink stops as they went.
The flexibility has one tradeoff. You may not know how much of the route remains. There are no clear checkpoints showing your progress, and a group can become uncertain about whether it is halfway through or nearly finished. That lack of a progress marker has caused confusion for some players.
You can continue the game on another day before its 28-day expiration if you need to stop. That provides a useful safety net, but it can be awkward if your whole group is visiting London for only one day. If you want everyone present for the finale, allow enough time and avoid scheduling a tight evening commitment.
The route is also weather-dependent in a practical sense. You are outdoors and moving through London for several hours. A wet day will not necessarily ruin the experience, but you should dress for walking and changing weather. One birthday group completed it in heavy rain and still had plenty of laughs, though arriving wet and satisfied is a fair warning.
Family play, birthday groups, and adult puzzle fans
This is a broad activity, but it is not equally suited to everyone. Families with children aged 9 to 14 can find it fast-moving and engaging. Younger children may enjoy the hunt even when they cannot solve every clue. A four-year-old, for example, may need adults to handle the harder riddles, but can still join in the excitement.
For children aged 4 to 11, the best approach is to keep the competitive side light. Let them search, choose directions, and celebrate small victories instead of expecting them to solve every puzzle. The walk itself can keep normally reluctant walkers interested because each new location has a purpose.
Adult groups get a different kind of fun from the same route. Couples who enjoy riddles can treat it as a long walking puzzle. Friends can turn it into a birthday contest. The Cheshire Cat theme gives the activity a playful tone without requiring you to know every detail of the Alice in Wonderland stories.
If your group dislikes walking, waiting, or arguing over answers, this may not be the right choice. The route covers a large area of central London, and the game depends on group participation. It is not a passive attraction where you can simply follow along.
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What makes the London route worthwhile

The route ends in Waterloo, and the movement between the start and finish gives you a different view of central London. You are not confined to one attraction or one indoor venue. The city itself provides the changing backdrop.
I like this format for repeat visits to London. If you have already seen the major sights, a puzzle route gives you a fresh reason to walk through familiar districts. If it is your first visit, it can add texture to a sightseeing day, though I would not use it as a replacement for London’s major museums, towers, or historic sites.
The experience also encourages interaction with people along the way. The staff at the break points are part of the practical charm, helping create welcoming stops for groups arriving during the hunt. You should expect the route to include places to pause, rather than treating every stop as a formal attraction.
The finale receives less praise than the middle of the game. The clue-solving and city exploration provide the strongest memories, while the final payoff may feel modest if you expect a dramatic theatrical ending. Set your expectations accordingly. Think of this as a playful walking mystery, not a full-scale stage production.
Is $40.90 a fair price?

At $40.90 per person, the value depends on how your group uses the time. For a three to four hour activity in central London, the price is reasonable if you want a structured outing that combines walking, puzzles, and social time. It is especially useful for a birthday or family gathering, when organizing a shared activity can be harder than simply picking a restaurant.
The price does not represent a traditional guided tour with a named guide giving continuous commentary. You are paying for the story, clue system, route design, roleplay, and support while your group completes the game. If you prefer expert explanations at each landmark, spend your money on a conventional guided walk instead.
The value improves when you use the built-in pauses. A group can stop for food and drinks, continue at a comfortable speed, and turn the experience into most of an afternoon. The price feels less attractive if you rush through it or if your group does not enjoy solving puzzles together.
A 4.9 rating from 225 ratings and a recommendation rate of 99 percent suggest that the format works very well for its intended audience. Still, the practical limitations matter: unclear progress, a demanding route, and a finale that may not match the energy of the clues.
Booking, phones, and group size
You play in teams of 2 to 6 people. If your party is larger, divide it into several teams rather than trying to keep one oversized group together. That keeps the puzzles manageable and adds a friendly competitive edge.
Confirmation is provided at booking. The activity is private, so only your group takes part in its game. Service animals are allowed, and the start and route are near public transport. The information provided says most people can participate, but you should still consider the amount of walking before booking for anyone with mobility concerns.
Free cancellation is available up to 24 hours before the start time for a full refund. Changes or cancellations inside that 24-hour window are not accepted for a refund, with cutoffs based on local London time.
Because the clues come to your phone, check the mobile number before you set out. Only UK, US, or Canadian numbers are listed as eligible. Keep your phone charged, and avoid relying on one person’s device if your group plans to be out for several hours.
Who should book The Hunt for the Cheshire Cat?
You should book it if you like riddles, city walks, playful competition, and group activities where everyone has a role. It is a particularly good fit for families with school-age children, adult friend groups, couples who enjoy puzzle challenges, and birthday parties.
I would also recommend it to people who have already spent time in London and want a different way to explore central districts. The route can reveal places you would not have chosen on a standard sightseeing day.
You should think twice if you want a short, guided introduction to London, a detailed history tour, or a polished theatrical finale. The walking is substantial, the clues can be tougher than expected, and the absence of progress markers can make time planning uncertain.
For most groups, the best plan is simple: allow the full afternoon, wear comfortable shoes, charge your phone, and keep the competition friendly. If that sounds like your kind of London day, The Hunt for the Cheshire Cat offers good value and a memorable way to see the city through a different set of eyes.
FAQ
Where does The Hunt for the Cheshire Cat start?
The experience starts at The Coal Hole, 91 to 92 Strand, London WC2R 0DW.
Where does the experience finish?
The route ends in Waterloo, London SE1.
How long does the experience take?
The activity lasts about three to four hours, depending on your pace and how long you pause at the break points.
How many people can play together?
Teams should contain 2 to 6 players. Larger groups can split into multiple teams and play against one another.
Do I need a mobile phone number?
Yes. A UK, US, or Canadian mobile phone number is required to take part.
Can I pause the game for food or drinks?
Yes. The route includes built-in break points, and you can pause the game whenever you like.
What is the cancellation policy?
You can cancel at least 24 hours before the local start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
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