Reviewed · LONDON FILM AND TV LOCATION TOURS
Ted Lasso London Taxi Tour
A private black cab carries you through the London of Ted Lasso, linking familiar filming locations in Kensington and Richmond. You’ll see Sam’s restaurant, AFC Richmond’s training ground, the area around Ted’s apartment, the pub tied to key scenes, and Nathan’s favorite restaurant, A Taste Athens.
I like the small private group, which lets your guide adjust the pace and give the show plenty of room. I also like the included hotel pickup, bottled water, air-conditioned cab, and WiFi. The main drawback is the price: $475.18 per group is a fairer deal for six people than for one or two, and food and drinks cost extra.
Key points to know before booking
- You visit several major filming locations: Kensington and Richmond provide the main setting for the four-hour route.
- The tour is private for up to six people: You share the cab only with your own group.
- The pub stop can include a drink: The cost of that drink is not included, so bring a payment card or cash.
- Jon and Marc are named guides: Jon is praised for his show knowledge and flexibility, while Marc is noted for his patience and personal attention.
- Pickup is available from central London hotels: Airport pickup can be arranged, but it costs extra.
- The value improves with a full group: At six people, the listed cost works out to about $79 per person before food or drinks.
Why this Ted Lasso tour works best by black cab
The black cab is a practical choice for a tour spread across Kensington and Richmond. You are not trying to piece together several locations by Underground, bus, and foot, and you can leave your hotel with the day already organized.
The route lasts about four hours. That is long enough to give each stop some attention without turning the experience into a full-day commitment. You will spend part of the time riding between locations, but those transfers are useful here. Ted Lasso sites are not gathered in one compact cluster.
The private format matters even more than the vehicle. You can ask questions about a scene, pause for photos, or spend a little longer at the pub without being tied to a large group. The cab holds up to six people, so this suits a family, a group of friends, or several fans traveling together.
I would book this for the people in your party who know the show well. If only one person has watched Ted Lasso, the tour can still be pleasant, but the emotional payoff comes from recognizing places as you arrive.
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Kensington High Street and Sam’s restaurant

The Kensington portion gives the tour its first strong connection to the show. The route includes Kensington High Street and a stop at Sam’s restaurant, where the guide explains the location and allows time for photographs.
The restaurant stop is more than a quick drive-by. You can pause, look around, and connect the real London setting with Sam’s part of the story. In show terms, the restaurant is one of the locations with a clear character link, which makes it more satisfying than a random exterior used for a few seconds on screen.
The available timing assigns about 30 minutes to Sam’s restaurant. That should give you enough time for pictures and a little explanation, though it is not a sit-down meal stop. Snacks are not included, and you should not assume a meal is part of the price.
One useful detail from the tour experience is the connection with Ola’s. A dedicated fan praised the chance to visit Ola’s along with the other locations, calling the combination especially meaningful for someone who also enjoys food. If the restaurant matters to you beyond the filming connection, ask your guide how much time is practical for photos and a stroll.
AFC Richmond’s training ground stop

From Kensington, you return to the cab for a short ride to the AFC Richmond training ground. The stop is planned for about 30 minutes and is designed for a quick look and photographs.
This is one of the better stops for fans who want to connect the fictional football club with a physical London setting. You are not attending a match or taking part in a stadium tour. Instead, you are seeing the place used for the team’s training scenes and hearing how it fits into the show.
The short timing keeps the day moving, but it also sets the right expectation. You should think of this as a location visit rather than a long attraction with indoor exhibits. The value comes from having a guide point out what you are seeing and from sharing the moment with people who know why the place matters.
Because the experience is private, you can use this stop for a group photo without feeling rushed by a large party. The listing describes admission as included, but the details do not promise access to every part of the grounds. I would expect an exterior-focused visit unless your guide tells you otherwise.
Richmond, Ted’s apartment, and the pub
The route then moves toward Richmond, where you see the area used for Ted’s apartment. This part helps you understand how the show uses ordinary streets and familiar public places to build its London setting.
The apartment visit is a location sighting, not a chance to enter a private residence. You will be looking at the setting from the outside and taking photos where appropriate. That distinction matters. The appeal is recognition, not an interior tour.
The pub on Richmond Green is likely the most social stop of the day. You can enter the pub where important scenes were filmed and have a drink at the bar, just as Ted does in the show. The tour allows about 30 minutes here, enough for a drink and a look around, but not a long meal.
Your drink is not included in the tour price. Snacks are also excluded, and the details do not include lunch. If you want to eat, budget separately and tell your guide early enough to discuss the timing. One guest particularly valued the chance to sit at the pub and eat a burger while the guide waited patiently. That suggests the private setup can work well for a relaxed food stop, but you should confirm your plan with the guide rather than assume a full meal is built into the schedule.
The pub also gives the tour a welcome change of pace. Most filming-location visits involve standing outside for pictures. Here, you can sit down, order something, and enjoy a real London pub setting connected to the show.
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A Taste Athens and Nathan’s favorite restaurant
The final listed stop is A Taste Athens near Richmond Green, identified as Nathan’s favorite restaurant. The plan allows about 30 minutes for photos and a stroll around the restaurant.
This stop adds a food angle to the tour and rounds out the character connections. Sam’s restaurant, the pub, and A Taste Athens each carry a different kind of show memory. You are not only seeing football-related places. You are following the characters through restaurants, neighborhood streets, and everyday gathering spots.
Do not confuse a photo stop with a reservation. The information provided includes time to stop and walk around, but it does not say that a meal is included or that a table is reserved. If eating at A Taste Athens is important to you, ask about booking a table separately and allow for the possibility that a meal will extend the tour.
A fan who had taken other Ted Lasso tours considered the chance to see the training ground, Ola’s, and A Taste Athens a special part of this experience. That combination is useful when comparing tours, since some alternatives may focus mainly on the central Richmond locations.
What your guide adds to the day
The guide is central to the value. The tour names Jon and Marc in its feedback, and both are associated with a personal, flexible approach.
Jon is praised for knowing the locations and for showing the spots fans want to recognize. That matters because a filming site can look ordinary without context. A good guide helps you connect the building, street, or pub with the scene you remember.
Marc is singled out for patience and for making the day feel personal. The account of him sitting with a guest while they ate a burger at the pub shows the advantage of a private tour. You are not simply being moved from one photograph to the next.
A small fan-friendly touch also appeared during one outing: the day began with biscuits. That is not listed as a standard inclusion, so treat it as a possible guide gesture rather than something guaranteed. Still, it gives you a sense of the warm, personal tone that can make this kind of themed tour memorable.
You should ask questions and tell your guide what matters most. If you care more about the pub and restaurants than the training ground, say so. If your group wants more time for photos, the private format gives you a better chance of adjusting the pace.
Price, group size, and what you receive
The price is $475.18 per group of up to six people. At full capacity, that is about $79 per person. For four people, it is roughly $119 each. For two people, it is about $238 each, and that is a much harder value to justify unless the private format is especially important to you.
The fee includes private transportation in an air-conditioned vehicle, bottled water, WiFi on board, and the guided route. Hotel pickup is included when arranged from central London hotels. Airport pickup is available for an extra charge, so ask for that cost before booking.
Food and drinks are not included. That is the main extra expense you should plan for, especially if you want to eat at the pub or A Taste Athens. The tour lasts about four hours, so many groups will want at least a drink or a snack during the outing.
For a group of six devoted fans, the value is good. You get a half-day private experience, a guide focused on your party, and transport between locations that would otherwise take planning. For a couple, the same tour becomes a premium splurge.
I would compare the price with your other London plans. If your group already intends to visit Richmond and can manage public transport, you could see some areas independently for less. You would lose the dedicated show context, door-to-door convenience, and the chance to connect several locations in one route.
Practical details for a smoother outing
The experience is offered in English and uses a mobile ticket. Confirmation is provided when you book, so keep the ticket available on your phone.
Pickup is offered from central London hotels. Airport pickup can also be arranged, but it carries an additional fee. Give the operator your exact pickup details and ask about the airport supplement before finalizing your plans.
The tour operates daily from 9 a.m. to 4 p.m. during the stated operating period, which runs from March 18, 2024, through November 27, 2026. The exact start time should be confirmed when you book.
Service animals are allowed, and the experience is stroller-accessible. It is near public transportation, though the tour itself is built around private vehicle travel. Most people can take part, but you should mention any mobility needs when arranging pickup.
The tour offers free cancellation if you cancel at least 24 hours before the start time. Cancellations or changes made less than 24 hours before the start are not accepted for a refund. The cut-off follows London local time, so pay attention if you are changing plans from another time zone.
Who should book this Ted Lasso experience
This is a strong choice for a serious Ted Lasso fan who wants more than a quick photo outside one famous pub. The route connects character homes, restaurants, football locations, and a pub, giving you a fuller sense of the show’s London setting.
It also suits visitors who want a simple half-day plan. Hotel pickup, private transport, and a guide remove much of the work. You can leave the route planning to someone else and concentrate on the locations.
Food-focused fans have an extra reason to consider it. Sam’s restaurant, the pub, and A Taste Athens give the day a clear dining thread. Just remember that meals and drinks are separate costs.
I would be more cautious if your group is small and price-sensitive. Two people pay a steep per-person rate, and the tour does not include major admission tickets, food, or drinks. It is also not the best fit if you want a full stadium experience, since the AFC Richmond training-ground stop is brief and the tour is built around filming locations.
Should you book the Ted Lasso London Taxi Tour?
Book it if you are traveling with up to six committed fans and want a private, comfortable route through Kensington and Richmond. The combination of Sam’s restaurant, AFC Richmond’s training ground, Ted’s apartment area, the pub, and A Taste Athens gives the tour more range than a single-location visit.
I especially like the private format and the chance to stop for a drink at the pub. Guides such as Jon and Marc add the show knowledge and patience that make ordinary-looking locations meaningful.
Skip it if you are traveling alone, watching your budget closely, or only have a passing interest in the series. The price makes the most sense when divided among a full group. For devoted fans, though, this is the kind of half-day outing that can become one of the clearest memories of a quick London visit.
FAQ
How long does the Ted Lasso London Taxi Tour last?
The tour lasts approximately four hours.
How many people can join the private tour?
The price covers one private group of up to six people.
Where does the tour visit?
The route includes Kensington High Street, Sam’s restaurant, the AFC Richmond training ground, Ted’s apartment area in Richmond, the pub on Richmond Green, and A Taste Athens.
Is hotel pickup available?
Yes. Pickup is available from central London hotels. Airport pickup can also be arranged for an extra cost.
Are food and drinks included?
No. Snacks are not included, and drinks or meals at the pub or restaurants must be paid for separately.
Is the tour offered in English?
Yes. The experience is offered in English.
Are service animals and strollers allowed?
Service animals are allowed, and the experience is stroller-accessible.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start are not accepted for a refund.
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